6/11/2007 6:23:46 AM SINA Corp. (SINA) and Google (GOOG) on Monday revealed a strategic partnership in the areas of search, advertisement and news, in an effort to provide better search experience to Internet users in China. As per the terms of the partnership, the company noted that Google's web page search service would be embedded in SINA's search box, allowing users to easily and conveniently switch between online content and web page search. According to the company, the advertisers will be able to maximize their brand value, leveraging SINA's large traffic and Google's online advertising system and experience. Through this cooperation, SINA said it expects to increase its influence among Chinese portal users.
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