This report was out this summer (I think). Nice of NYT to finally catch on.
My favorite part:
Quote:
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That honor goes to the people who arrive at a site by typing its Web address directly into their browsers or clicking on a bookmark. Such visitors, who tend to be repeat customers, linger the longest, spend the most money, and are the most likely to “convert” to buyers, doing so on 3.3 percent of their visits. On average, their visits are worth $5.69 apiece.
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And how much do we (who own this traffic) get? About 2.5 - 3 cents, per. Excellent.
Now, try explaining to "buyers" who try to buy your domain based on PPC earnings. A joke.