Microsoft launches ZenZui for mobile web

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Microsoft launches ZenZui for mobile web

Microsoft Corp. announced Tuesday the launch of ZenZui, an independent company with the mission of transforming the way people engage, consume and interact with Web content through a revolutionary mobile user experience and information ecosystem.

ZenZui's core technology brings advanced information visualization techniques out of the research lab and onto mobile phones and into the hands of mobile device operators, marketers and consumers.

ZenZui's high-frame rate Zooming User Interface employs up to 36 individual "tiles" that are selected and customized by users to reflect their interests and lifestyle with relevant content, interactive communications and fresh data.

"This innovative technology developed with the help of Microsoft Research has provided a strong foundation from which ZenZui has developed a unique user experience," said Eric Hertz, chief executive officer of ZenZui. "ZenZui's compelling platform is already creating excitement among carriers, content providers, interactive agencies and major marketers."

From the connected communities of social networks and the immediacy of pop culture to the have-to-know sports and weather info, this modular tile interface lets users sync, surf, and share digital content quickly, easily and in a distinctly new way.

Conceived in the research lab by experts in human-computer interaction and data visualization, and refined over three years of development, ZenZui represents an entirely new way to discover and consume the mobile web.

With ZenZui, the company said, your phone screen is a portal into your own customized Zoomspace, an information landscape of personalized, cached content in the form of Tiles that directly reflect your lifestyle. It added, using a single thumb, you fly in and out of your Zoomspace -- two simple taps get you directly to any Tile. "Through some clever engineering, we constantly refresh your Tiles in the background, so they're always fresh, available, and ready to be Zoomed."

New phones launch every week, with a wild diversity of screen resolutions, input hardware, and orientation. "We took this into consideration when we built the ZenZui adaptive rendering platform, which enables your Tiles to work on a wide array of mobile devices and platforms, all with a consistent, intuitive, and gorgeous user interface," the company said.

Source:Xinhua/Agencies