Sozon Introduces 'Blog de Baito' New Service Using Blogs for Promotional Ads

[DavyBUK]

Tokyo, Japan, May 31, 2007 - (JCN Newswire) - Sozon Inc. has announced the release of a new product in their Internet Marketing product lineup, Blog de Baito(TM), which allows bloggers to blog on behalf of advertisers in exchange for a commission fee. Blog de Baito is available from May 31.

With Blog de Baito, advertisers can achieve three objectives - natural online advertising, word of mouth and direct SEO friendly links to their websites. With the recent rapid increase of the Internet, it has now joined the other four major advertising channels - television, radio, newspaper and magazine. As a result, web promotion has become a necessity in advertising.

Commonly-used forms of internet advertising include banner advertisements, search engine marketing (paid listing advertisements) and affiliate marketing; however, recent market trends have required companies and organizations to have more intimate relationships with individual consumers, whose comments and analysis of their services and products can have substantial influence. As such, Sozon has developed Blog de Baito, which allows bloggers to write about advertisers' products or services on their blogs in exchange for a commission fee for the blogger, providing natural promotion for the advertiser.

In recent years, as Japan integrates ever more deeply in to the blog society, the number of Japanese registered bloggers has increased rapidly to 8.68 million people (according to an April, 2006 announcement by Ministry of Internal Affairs and Communications) and this number is expected to continuously increase. Blog de Baito treats each blog as a potential media outlet, and companies can utilize the bloggers' comments/analysis to promote and advertise their products and services in a natural and unobtrusive way.

In addition to the write-up within the blog, a direct link will be placed to promote the advertiser's website through a post within the bloggers' comments, thus increasing qualified traffic to advertiser's sites.

Blog de Baito will allow Sozon to provide a complete solution in the online marketing field.

I. Service Features

1) Advertise easily: Marketers can easily register for a promotion.

2) Blogs are approved automatically and easy to maintain: As blogs are applied to promotions, the system will check the blog automatically. Clients do not have to read through the blog for authentification.

3) Effective Blogger usage: By separating the bloggers into categories, clients can target the audience and make effective promotions.

4) Market research capabilities: Clients can choose the tone of the bloggers' comments, allowing for detailed market research to be conducted.

5) Blogger can easily earn advertisement fees: Blogging about client companies' services/products allows bloggers to earn money in the form of commissions.


II. Expected blogger members: 100,000 within one year

The affiliate network of ValueCommerce Co., Ltd., Sozon Inc.'s parent company, will be used to attract bloggers.


III. Pricing: Blog de Light Plan (Tax inclusive)

Blog de Light 400 (Blogs: 400) - 167,850 yen
Blog de Light 700 (Blogs: 700) - 293,265 yen
Blog de Light 1000 (Blogs: 1000) - 418,950 yen

In the near future, Blog de Premium, with more marketing functions, is expected to be released.


Blog de Baito is a registered trademark of Sozon Inc.

For more information, please visit http://www.blogdebaito.com


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