Domain Ads Generating Twice the Conversion Rate of Search Ads

[Burnsinternet]

Tommy Hanson, Efficient Frontier’s Director of Partner Relations:

“Our clients’ conversion rates with domain ads are double their conversion rates on search. Domain park sites generally convert at a rate of over 5%, while search and content conversion rates are at about half that.” Furthermore, Efficient Frontier’s clients are paying for cost-per-clicks that are equal to that on search for conversions that are coming in at twice the rate. “When we analyzed the results, we were shocked. We didn’t expect to see that domain park sites can bring in the quality of traffic necessary to result in twice the conversion rates, at a cost-per-click that’s equal to that on search.”

See full article on PDF at: http://www.efrontier.com/efficient_f...ForDomains.pdf