Google vs. Baidu: Localization vs. Internationalization

[Rubber Duck]

CCID Consulting, China's leading research, consulting and IT outsourcing service provider, and the first Chinese consulting firm listed in Hong Kong, recently commented on the "localization" and "internationalization" strategies of Google and Baidu.

The 21st century is an era of economic globalization, with foreign enterprises swarming into China to "localize", while Chinese enterprises are actively preparing to enter international markets. Traditionally, older, more established industries, multinational companies and domestic enterprises have needed to consider various problems surrounding available funds, costs, equipment, production lines, distribution channels and patents in their localization or internationalization drives. However, the Internet industry does not seem to have those complications. This is because the Internet itself links the whole world; technology, services and talents are the only considerations that enterprises need to take.

However, everything is not that simple either....

http://digital50.com/news/items/PR/2...alization.html