Double-Digit Growth Forecast For Digital & Mobile Spending: Report

[Rubber Duck]

A rosy outlook all around for the entertainment & media (EM) industry – and a windfall for platform providers who accommodate the shift to convergence, according to PricewaterhouseCoopers Global Entertainment and Media Outlook 2007-2011, released today. Overall, the global EM industry will increase at a 6.4 percent CAGR to $2 trillion in 2011. Double-digit growth is expected for digital and mobile spending in each territory covered in the report, with total spending rising to $153 billion by 2011.....

-- Asia Pacific spending on distribution of TV programming on mobile phones is expected to reach $6.5 billion in 2011 from just $26 million in 2006....

http://www.moconews.net/entry/419-do...ricewaterhous/

Full Report here:

http://www.pwc.com/extweb/ncpressrel...2573010051F342

Regional Highlights

The US remains the largest but slowest growing E&M market, growing at a 5.3% compound annual growth rate reaching $754 billion in 2011. US spending on Internet advertising and access will surpass spending on newspaper publishing in 2009.

EMEA, the second largest market, will expand at a 5.5% CAGR to reach $617 billion in 2011. Led by Saudi Arabia/Pan Arab and South Africa, Middle East/Africa will continue to be the growth region, averaging 8.5% compounded annually during the forecast period. TV distribution, Internet advertising and access spending and video games will be the fastest growth segments for EMEA averaging double-digit compound annual increases during the next five years.

Asia Pacific will remain the fastest-growing region during the next five years, with the fastest economic growth and double digit increases in Internet, TV distribution, casino and other regulated gaming and video games. Spending in Asia Pacific will average 9.6% annual growth, the fastest of any region, increasing from $297 billion in 2006 to $470 billion in 2011. India will be the fastest growing during the next five years at 18.5% CAGR while China will continue to record double-digit annual gains that will average 16.8% CAGR.

Latin America's E&M market, the second fastest growing region, is projected to rise at an 8.9% CAGR to $68 billion in 2011. Canada is projected to expand at a 5.6% CAGR to $47 billion in 2011, with double-digit growth projected for Internet and radio/out-of-home advertising.