EBay in pact with Baidu to fend off Chinese rivals

[alphamale]

SAN FRANCISCO (Reuters) - Chinese Web search leader Baidu Inc. and Eachnet, the Chinese auction site of eBay Inc., said on Wednesday they had expanded their partnership, one of three such alliances in the world's second biggest Internet market.

Under the agreement, Baidu will promote PayPal Beibao, the online payments service of eBay in China, and will become the exclusive provider of text-based search advertising on the Eachnet auction site.

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A trial effort to run online advertising on Eachnet tied to Web search results from Baidu will begin in the 2007 first quarter of 2007.

read more: http://news.yahoo.com/s/nm/20061108/wr_nm/baidu_ebay_dc