Microsoft Asks Asian Gamers: WhatsWrongWithU

[DavyBUK]

Microsoft marketing effort asks gamers in Asia what more they could want from Xbox 360


Perhaps in an attempt to better understand the Asian gaming market’s aversion to the Xbox 360 (and the original Xbox), Microsoft has apparently made a site with the domain name, WhatsWrongWithU.com.

On the site are links to smaller micro-sites specifically for Singapore, Hong Kong, Taiwan and Korea. Inside the micro-site claims, “Xbox has got it all!” and asks, “What more are you looking for?” Then, several pull-down choices appear – for example, people can choose to answer that there aren’t enough great Japanese games, or that the Xbox 360 doesn’t look cool enough.

While this Web site cannot yet be considered “spray paint marketing,” it is a rather strange move for Microsoft, who normally does not resort to such marketing tactics. It appears that Microsoft may be commissioned a third-party marketing company to create this Web site, as a search on the registrant of the domain returns the name of e-Crusade Marketing Co. Ltd., located in Hong Kong.

The creation of the WhatsWrongWithU site could be a regional marketing effort from the Asia-Pacific division of Microsoft, which would explain why the Japanese aren’t included as the part of the survey (Japan is a completely separate division for Microsoft).


http://www.dailytech.com/Microsoft+A...rticle5990.htm