
03-20-2008, 08:43 AM
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Administrator
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Join Date: Sep 2006
Posts: 1,478
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SPAM Domains
Common features of spam domains include:
- Long domain names
.info, .cc, .us and other cheap, easy to grab TLDs
Short registration period (1 year, maybe 2)
High ratio of ad blocks to content
Javascript redirects from initial landing pages
Use of common, high-commercial value spam keywords like "mortgage," "poker," "texas hold 'em," "porn," "student credit cards," and related terms
Many links to other low quality, spam sites
Few links to high quality, trusted sites
High keyword frequencies and keyword densities
Small amounts of unique content
Very few direct visits
Very few links sent out in (non-spam) email to the site
Registered to people/entities not associated with trusted sites
Not frequently registered with services like Yahoo! Site Explorer, Google Webmaster Central or Live Webmaster Tools
Rarely have short, high value domain names
Often contain many keyword-stuffed subdomains
More likely to have longer domain names
More likely to contain multiple hyphens in the domain name
Less likely to have links from trusted sources
Less likely to have SSL Security certificates
Less likely to be in directories like DMOZ, Yahoo!, Librarian's Internet Index, etc.
Unlikely to have any significant quantity of branded searches
Unlikely to be bookmarked in services like My Yahoo!, Del.icio.us, Faves.com, etc.
Unilkely to get featured in social voting sites like Digg, Reddit, Yahoo! Buzz, StumbleUpon, etc.
Unlikely to have channels on YouTube, communities on Facebook or links from Wikipedia
Unlikely to be mentioned on major news sites (either with or without link attribution)
Unlikely to register with Google/Yahoo!/MSN Local Services
Unlikely to have a legitimate physical address/phone number on the website
Likely to have the domain associated with emails on blacklists
Often contain a large number of snippets of "duplicate" content found elsewhere on the web
Unlikely to contain unique content in the form of PDFs, PPTs, XLSs, DOCs, etc.
Frequently feature commercially focused content
Many levels of links away from highly trusted websites
Rarely contain privacy policy and copyright notice pages
Rarely listed in Better Business Bureau's Online Directory
Rarely contains high grade level text content (as measured by metrics like Fleisch-Kincaid Reading Level)
Rarely have small snippets of text quoted on other websites and pages
Cloaking based on user-agent or IP address is common
Rarely contain paid analytics tracking software
Rarely have online or offline marketing campaigns
Rarely have affilliate link programs pointing to them
Less likely to have .com or .org extensions
Almost never have .mil, .edu or .gov extensions
Rarely have links from domains with .edu or .gov extensions
Almost never have links from domains with .mil extensions
Rarely receive high quantities of monthly visits
Rarely have visits lasting longer than 30 seconds
Rarely have visitors bookmarking their domains in the browser
Unlikely to buy significant quantities of PPC ad traffic
Rarely have banner ad media buys
Likely to have links to a significant portion of the sites and pages that link to them
Extremely unlikely to be mentioned or linked-to in scientific research papers
Unlikely to use expensive web technologies (Microsoft Server & Coding Products that Require a Licensing Fee)
Likely to be registered by parties who own a very large number of domains
Unlikely to attract significant return traffic
More likely to contain malware, viruses or spyware (or any automated downloads)
Source: http://www.seomoz.org/blog/separatin...re-the-metrics
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