Best known as the developer of Ethernet, the networking protocol at the centre of most current business networks, 3Com has gone through many different evolutions and is indeed a shadow of its former self. Revenues have entered a continued tailspin and many employees have moved on to other network equipment companies.
But now the company has found a strategy to turn itself around: it is turning Chinese. From boasting a market capitalisation of $654m (£330m) in 2005, thanks to a billion-dollar-plus merger with the Chinese network systems supplier H3C, the company has remodelled itself. Once solidly American, now 4,900 of its 6,200 staff are based in four centres across China, headquartered in Shanghai....
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